Building a website that focuses on the user, is targeted to a specific audience with a well defined offer and has an abundance of useful information is an engaging challenge. Work continues after the site is launched -and for the life of the site, when the main effort shifts from building and launching to growing [...]
3 Critical Steps Building an Online Audience
by John Sutton on March 7, 2011
So, you’ve decided to give Twitter a whirl and see what it can do for you. You may or may not have a specific objective in mind and just want to see if Twitter is a fit for you. That’s perfectly fine, and the way I approached it. But however you start, and for whatever [...]

